Let The Weather Control Your Advertising

Founded in 1995 as the Web's first online weather service, Weather Underground has grown into the most comprehensive, user friendly weather site on the Web today.

Geographic

• Zip Code, City, State, Region, DMA, Country, IP and 84 languages

Weather Conditions

• Target your campaign to geo locations based upon weather conditions and forecasts: rain, snow, UV intensity, temperature, air quality, pollen etc.
• Weather triggered ads can be timed to only run when your target markets are experiencing pre-defined weather conditions
• Our proprietary targeting product WeatherMatch™ enables us to serve dynamic ad creatives relative to real time weather conditions and forecasts - allowing you to promote your most relevant products at precisely the right time on wunderground.com and across all of your online media campaigns

Nielsen @Plan Segmentation exclusive to wunderground.com!

• We have teamed up with Nielsen Claritas to become the first and only publisher to offer you the ability to target our audience by Nielsen @Plan segments
• Target Zip Codes based on a Market Potential Index level for all @Plan segments
• In addition we offer over 80,000 possible segment targets using PRIZM, POLK, MRI and all of the demographic segmentation provided by Nielsen Claritas

Quantcast Media Program

• Leveraging the deep audience profile segments of our visitors, we offer you the ability to target a broad set of audience profiles within our user base
• Use standard demographic segments such as gender, age, ethnicity, income level and education to activate audience-based media plans. Combinations of these standard segments are available
• We can also create custom segments (determined by your KPI’s) by identifying the key audience attributes and delivering look-a-like audiences

ESRI Sourcebook

• ESRI Sourcebook data provides you with the opportunity to target 65 lifestyle segments, 20 spending categories, and household income levels

Time of Day / Day of Week

• Target your campaign to be seen by users at the optimum time / day across all timezones

• U.S. Monthly Unique Users: 10.1 million
• U.S. Monthly Page Views: 178 million
• Worldwide Unique Users: 13.9 million
• Worldwide Monthly Page Views: 203 million
• Average page views per visit: 3.17
• Average visits per unique: 5.53

Quantcast, August 2009

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